Much to your liking, creating a living out of your passion is one great gift that not everyone is given a shot at.
Most people work but don’t show love for their work. But if you’re one of the few who gets to earn out of something you’re passionate about then you’re lucky. One such industry is music. There are a lot of career options to think about but not everyone gets successful in their endeavors.
For avid makers of film for music, you know how it feels. Not every video may be good enough for a client. For a newbie out there you just had some harsh introduction to the art of music video production in Salt Lake City. That’s the sad truth.
But it doesn’t mean you can’t do something about it. Improving on your craft will always be a nice option to begin with. Raising hope is another. Combine the two; add some perseverance and you might become a trusted name someday.
Listed below are some essentials in making music videos that may last you some year’s worth of impression.
Be forward thinking and plot the problems now – Keep a foot ahead and be able to anticipate the trends and problems you may be encountering now as a neophyte. It goes better with a checklist of essential questions you can ask yourself:
- Why are you even doing this music video shoot in the first place? It is important to identify concrete reasons for this. Is it for a single, an album or simply a test in the water to know how it feels like?
- What song to use?
- Do I have the skills and the number of people to help me? Shooting is not a one-man’s job.
- How about my budget?
- Is there a sure-fire way I can reach audience with this song?
- Do I have the knowledge of terms and tricks in doing music videos?
The –Creative- Planning Stage – You must be able to spice up the planning and put the word creative in between. In here you must think of the concept. Industry standards generally give the vanilla directors a cold shoulder. Vanilla can also mean the traditional storyteller. Music videos need not become a moving novel adaptation. Remember this: the weirder it gets, the better! (as that is how most pop music videos go nowadays). But don’t forget to incorporate your music’s own style as well.
Also, think along this very basic line that any humanities major and non-major would encounter: the four W’s (what, where, when, why) and one H (how). Find answers to this question, mix them up and make a visual feast. Just a word: stay coherent.
Did you forget about the song? – A music video won’t be possible without it. That’s the whole point of the video. You create a moving accompaniment for the eyes to look at while having an ear-gasm for your audience at the same time. Is the song country? Or is it rock or perhaps pop? Is it originally written or a cover?
Picking a song may help you set the mood for the video. It can also help you decide for the concept. Remember coherence? Make sure the video is coherent with the song. But it’s always alright to break rules.
What about the equipment? – You can use mundane tools and not look crappy. Music video production in Salt Lake City can be tricky but it need not be overly expensive especially if you’re just starting out. Consumer digital cameras would be good for the amateur look but professional ones can be better.Professional level gears and musical instruments can always be rented. If you worry about sound, it can always be dubbed at an SLC studio.
Filming tips and tricks – It’s live and everything can go wrong when conditions permit. Here’s what to expect in the filming process and some tips to withstand the challenge.
- The location and time will determine if you need more lighting or not, night shots would obviously need more as contrasted to daytime shots. Enclosed spaces need more lighting as well.
- Do you need permits to shoot at a certain place you consider perfect? Then secure one.
- It is important to consider the curious passers-by while filming.
- Refrain from zooming a lot, they’d look awful afterwards.
- Make the singer do the singing properly. Don’t let them mumble or mime. It will also look bad in the end.
- Shoot at plenty of angles then decide later on which is best. Make sure it covers the whole song.
- Shoot plenty of cutaways or B-rolls (also jump cuts). This gives variety to the video.
The editing bay – If it just didn’t work out on shooting, there’s some magic down at this bay.
But ensure first that you have the right devices and software programs to match your editing needs. Basic editors such as iMovie for Macs and Adobe Premier Elements for PC users are available. If you want to avail of professional editing software at upfront costs, SLC video production units are also an option. It is also best to test whether you can playback the audio and video formats using all the players available. In short make it universally compatible.
Make it viral – What are you doing this video for? Isn’t it to gain some attention and score some record deal or something? Then here’s some word of advice on promoting your video to make it the next viral thing on sites like Youtube.
- Make the video stand out but still complementing the song.
- Practice. especially if your idea of a video is something that needs so, like this one from OK Go – http://www.youtube.com/watch?feature=player_embedded&v=qybUFnY7Y8w
- Have fun. Faking that one out is not good. If people see you’re having a good time, they would most likely have one too.
- Relate to people. Make sure your song is something that even if its new can spark a memory or two for anyone listening.
- If all else fails, have cats take center stage (only if plausible). Need more explanation? The internet adores them.
- Take it to a social media outlet. Nothing beats the hype that a social media campaign can give.
- You can always try paid memberships to help promote your video. Such sites include Radar, VEVO and even YouTube, but it stays sweet to spend zero dollars on this one.
Do you think you’re ready for that shoot? Always remember practice makes perfect know the trials that come with this passion-profession. Never give up and keep the cameras rolling!