You may have plans to improve the branding of your sports company through video marketing efforts. SLC video production studios run aplenty so when you’ve decided to take that plan in the Mountain West regions, you’d know where to look for.
Many brands have done it before and benefited greatly and with their help, your brand can be next in line.
With a knock for expertise in the nitty-gritty they can surely elevate your sports company status to fame. But first, what did global sports brands did in their own ad campaigns?
Nike is Ubiquitous
Red Bull is Brilliant
Sony is Cunning
Gatorade is Award Winning
Getting all fired up with the ideas? Talk to an SLC video production studio to get you started in epic branding videos.
Pointers to Highlight
From that array of classics, here’s what we’re able to pick up?
Don’t overdo it – If you saw how Red Bull did it, then you should know by now that covert marketing works better than its old counterpart. If you want to improve branding then lessen its exposure in your adverts. Focus on the human side of the story.
Make it memorably epic – Nike’s epic tag lines can make it to the hall of fame awards of marketing tag lines, if there was any to begin with. But taglines aren’t everything in their strategy. Want some proof of Nike’s iconic moments in video advertising? Think of Michael Jordan’s failure to success rant and the robot laden in full Nike gear while doing parkour.
Content is still king – Covert advertising works because it tends to lessen the advertising stuff in commercials. Create video content that can relate to the brand (e.g. old athletes used to drinking Gatorade or extreme sports enthusiasts needing Red Bull for added vitality). Tell stories. Make epic scenes no one has ever seen and be the next talk of the town.
But build loyalty – You really want to make effective branding through video marketing? Give people not just something to share about, shape their experience with your company. Create real communities on social media, give back and tap real talent.
SLC Video Production Aid
SLC studios are just right where you need them. Produce awesome online video content now and help strengthen your sports brand.