Standing a few feet away from your favorite music artist and watching them perform live is such an amazing moment for an avid fan. Yes, that is unarguably true. There’s nothing like the real thing.
If that is so, why should you live stream your event? What’s the catch?
Live streaming allows hundreds of people from all across the globe to be a part of the live event and engage in real time experience and interaction using a PC or a mobile device. If not for live streaming, we would have not witnessed the grand wedding of Prince William and Kate Middleton or other important events like the Academy Awards and Miss Universe Beauty Pageants.
The Art and Beauty of Live Streaming in Music Industry
Live event streaming has become one of the most effective business tools today and that’s not just in the music industry. While live streaming isn’t new in the world of music industry, here’s the catch:
Have you ever hosted a music concert or other music events and wish the fans from around the world who couldn’t attend or fly in for the event could tune in anyway? You know, not all fans from around the world can get to every music concert there is.
Aside from the music industry…
Many businessmen as well as other individuals utilize its potential as an avenue for attendees who could not attend conferences and seminars due to scheduling conflicts. It gives opportunity for the audience to view the event in real time over the internet.
When there is no way you can join or attend a very special event, it is the best alternative. Although it does not replace the kind of experience an individual will have by attending an event in person, it can, in its own way supplement. Not only does this give them the convenience of sitting on the couch at home, it also gives them the chance to watch the streamed videos at their most convenient time.
Modern Technology and Live Streaming
With the advent of technology, almost everything can be broadcasted live. From conferences to church services to music concerts, live stream brings people with common interests to watch together the event. However, this may not be an easy task. But of course, it can be done. The secret is just to properly put into mind everything that must be considered.
• The Network’s Performance
Live streaming can be very challenging. All too often, viewers and users get frustrated because of lag, choppiness, and degraded quality. This will also result in non-satisfied customers and less loyal audience. With live events, there’s no second chances.
Make sure the event is delivered the customers in real time with the best quality just as if they were standing there in front of the performers. Therefore, you must ensure everything works – from the web host to the network and other devices used in the live streaming.
• The Security
This is very critical for many live events. Make sure that only paid viewers get access to your event. You should have full control of whoever gets in to watch the event to prevent theft from copying it.
• The Audience/ Viewers
The audience is the most vital element in live streaming. Why of course they are the target market. Understanding them and their experiences is a key to your event’s success.
• The Production Services
For those who do not want to take on the complicated logistics of live streaming their event can hire services from video production companies to do the work for them.
There are many companies out there that provide live streaming services for a reasonable cost which includes live streaming studios where you can create high quality ready to be streamed videos.
Did you know that having a live streaming video to your websites can generate revenue? This is another catch!
- Promotes Brand Awareness – Having live videos engages the consumers and potential clients. Watching the videos can also keep customers longer on your site. It can also keep them coming back for more.
- Promotes Better Exposure – If customers and viewers are interested in your site, you have a greater chance to get shared through social media sites. This will also help you have customers coming to your door.
- Promotes Dramatic Increase of Web Presence – Live streaming videos also help improve your website’s search engine ranking. When customers visit your sites often and share it to their family and friends, you’ll surely get backlinks and thus also increases the ranking. The higher the ranking, the higher the sales.
A Do It Yourself Live Streaming?
Of course, that is very possible. Technically, you can do the whole thing with the following equipment:
• A reliable High-speed Internet Connection
• An HD video camera or even a PC’s built-in cam
• Stand Alone Microphone
• A Good Computer with Great Processing Power and Memory
Now, if you have the ways and means to purchase all these equipment, that’s is really good. You’ll be doing live streams often, right?
Unfortunately, doing live streaming on your own sometimes result in poor quality. This is where the help of a professional production team and professional studio gets in.
To ensure a great and high quality video output, it’s highly recommended to consult the help of a live streaming production studio in Salt Lake City. Professional studios are totally equipped with all the necessary and appropriate recording equipment and facilities and they also have the team to handle everything – from designing the set, to setting up, to broadcasting an event. Yes. They can set up your live stream directly to the internet. With that, I guess you can never go wrong with professional live streaming.